When Should You Get an Author Website?
One of the biggest questions new authors ask is:
"Do I really need a website?"
The answer?
Yes.
But maybe not right now.
A website is one of the best long-term investments you can make as an author. It gives readers one place to discover your books, learn more about you, join your newsletter, browse your series, and stay connected between releases.
It also opens the door to more marketing opportunities through blogging, SEO, email marketing, reader magnets, events, and direct book sales.
But if you're choosing between building a website or getting your book in front of readers...
Choose the readers.
Hold Off on a Website If...
✦ You're still writing your first book.
✦ You don't have a publishing timeline.
✦ You haven't chosen your author name.
✦ Your budget is limited, and you're deciding between a website or marketing your book.
In most cases, your money is better spent on editing, a professional cover, or marketing your book once it's published.
Consider Getting a Website If...
✦ Your first book is published or launching soon.
✦ You're actively growing an email list.
✦ You have multiple books or a series.
✦ Readers are searching for you online.
✦ You're ready to build a recognizable author brand.
At this stage, your website becomes more than a digital business card.
It becomes the home of your author career.
So... When Is the Right Time?
Not Quite Ready for a Full Website?
Faint of Heart is the perfect starting point for romance authors who want a beautiful landing page to showcase their book, collect newsletter subscribers, and give readers one place to find everything—all without committing to a full website.
Think of your author career like building a fire.
Your book is the wood.
Without it, there's nothing to burn.
Your readers are the spark.
They create the momentum.
Your website is the gasoline.
It helps that momentum grow even bigger through discoverability, branding, email marketing, SEO, and reader connection.
A website works best when there's already something for readers to discover.
Because once someone finishes your book, they'll want to know where to find the next one.
Make sure they have somewhere to go.
