A Cohesive Look

Visual

Identity

Add-On

Design my visual identity

This is for the author who wants readers to know—at a glance—that they’re exactly where they belong.

Your writing already has a voice.
This is about giving it a visual one that feels just as considered. The Visual Identity Add-On is for authors who want their website, books, and online presence to look like they belong to the same body of work—without overthinking branding or turning this into a whole “thing.”

I want this to look cohesive

What we’re building together

We’re creating a clear, reusable visual direction that supports your website and future projects.

This includes:

  • A curated color palette

  • Thoughtful typography selection

  • Visual direction that reflects your tone and genre

Everything is chosen to work together—and to keep things simple for you going forward.

Why this works

Consistency isn’t about looking polished—it’s about looking intentional. Whether your work is professional, quirky, soft, bold, or unconventional, a clear visual direction helps readers recognize you and feel oriented wherever they land. Everything starts to feel connected, instead of accidental.

You walk away with:

  • A website that feels visually cohesive

  • A look you can reuse across future books and platforms

  • Less second-guessing around design decisions

  • An online presence that actually feels like you

Who this is for

This add-on is for authors who:

  • Feel like their visuals are a bit all over the place

  • Are publishing more than one book or planning to

  • Want consistency without getting stuck in brand decisions

  • Care about aesthetics, but don’t want to micromanage design

  • Want their website to feel aligned with their writing

Timeline and Process

This add-on typically takes 1–2 weeks and is completed alongside your website project or added on afterward.

01

Discovery Form

You’ll start by filling out a short discovery form. This helps me understand your work, your readers, and what you want your website to support—whether that’s books, speaking, community, or all of the above.

02

Visual Proposal

You’ll share a bit about your work and what you’re drawn to.

03

Design Kickoff

I’ll develop a visual direction that fits your writing and audience

04

revisions

We’ll refine it until it feels right.

I want this done right

Featured Projects

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Featured Projects /

If you want your work to look as intentional as it reads

this is for you.

Create my brand direction